Dash In
Social Media Campaign & Branding
Dash In is a convenience store chain redefining everyday errands from coffee to gas. As their strategic social media partner our team’s challenge was to research and define their audience and create content that builds a loyal following.
Convenience with Character
Brands are only as much as the expectations they set, stories they tell, and relationships they build. With this in mind, we developed the “north star” structure, a framework defining Dash In across a range of topics from industry to audience, mission to voice.
Dash In’s north star acts as a touchstone for all content, unifying brand messaging while creating enough flexibility to tackle impromptu posts in a spontaneous yet authentic manner. Dash In’s north star differentiates the brand by prioritizing experiences that transform errands into adventures.
Compelling Copy & Creative
It is important that social content feels intimate. Viewers shouldn’t be told how Dash In is lifting life’s journeys, they should see and feel it. A diversified feed is the most important factor when developing an engaged following on Instagram and Facebook. Users want to be able to see a variety of content, distributed evenly.
