Pod for the Cause

Digital Advertising Campaign

It’s been time for change. Our society needs to expand the conversation on civil and human rights challenges. The Leadership Conference on Civil and Human Rights champion this message on their podcast, Pod for the Cause, but still needed to grow listenership. Our team put a megaphone to their message with a digital advertising campaign centered on justice, inclusion, and fairness to get advocates plugged in and paying attention.

Messaging with Humanity

The civil rights violations we see around the country have sparked nationwide uprisings, protests, and community dialog, which make The Leadership Conferences’ mission and voice critically important. Our team developed key messages for our digital ads campaign. The fiery yet cogent copy educates potential listeners about the podcast, leveraging a sense of urgency to subscribe, and encouraging them to share.

The Revolution Will Be Streamed

Increasing listens and subscribers was a key goal. We leveraged Spotify to reach our demographic using podcast ads that would speak to their interests. Listen to the ad written for Spotify below 👇

Ads with Urgency

Pod for the Cause was created for those who want to effect change. Their ads needed to reflect that. We paired bold, human-first imagery with sharp, active copy that incites action.

Copy to build engagement:

Share Your Truth

How have you been treated differently because of your race? Join the conversation around racial equity.

Copy to increase reach:

Who Needs to Hear This?

Discussing race is sometimes awkward but always necessary. Tag someone to empower them with the knowledge to create change.

Copy to create conversion:

Civil Rights Can't Wait

If you're not livid, you're not listening. Subscribe to Pod for the Cause to learn about equity, justice, and true change.